Sales & Marketing Manager

Job Summary

Recruiting on behalf of a client in Kigali, Focus Point is hiring a full-time Sales & Marketing Manager. The role drives revenue growth, brand management, digital marketing, PR campaigns, sales forecasting, and team leadership. Requires a relevant Bachelor's degree, 3+ years of marketing leadership experience, and CRM proficiency.

Key Roles & Operational Responsibilities

1. Commercial Strategy & Strategic Marketing

• Strategy Formulation: Develop and execute comprehensive corporate marketing and sales strategies aligned with business revenue targets.
• Brand & PR Management: Lead corporate communications, brand positioning, and public relations initiatives to enhance market share and brand equity.
• Market Intelligence: Conduct market research, track consumer trends, evaluate competitor activities, and translate insights into actionable commercial strategies.

2. Campaign & Digital Performance Management

• Multi-Channel Campaigns: Oversee digital marketing, social media presence, web platforms, and traditional advertising campaigns.
• Promotional Execution: Plan, execute, and evaluate targeted promotional campaigns to increase customer engagement and conversion rates.
• Partnership Building: Cultivate strategic business partnerships, vendor networks, and high-value client relationships.

3. Team Leadership & Financial Administration

• Team Mentorship: Lead, mentor, and motivate sales and marketing professionals to consistently meet and exceed performance targets.
• Budgeting & Forecasting: Prepare annual marketing budgets, quarterly sales forecasts, and regular performance reports for executive stakeholders.
• CRM & Pipeline Governance: Utilize CRM platforms and analytics tools to track sales pipelines, customer retention, and campaign ROI.

Foundational Capabilities & Prerequisites

Required Qualifications & Experience

• Education: Bachelor’s degree in Sales & Marketing, Business Administration, Communications, or a related field.
• Leadership Tenure: At least 3 years of experience in a marketing leadership or managerial role.
• Core Competencies: Demonstrated track record in strategic marketing, digital growth, brand management, commercial forecasting, and team leadership.
• Technical Proficiency: High proficiency with Microsoft Office Suite, CRM platforms, and digital analytics tools.

Preferred Qualifications

• Professional marketing/sales certifications (e.g., Chartered Institute of Marketing - CIM, Certified Sales Executive - CSE).

Skills Required:

• Communication / Pr / Journalism
• Sales / Marketing / Business / Management