Head Of Marketing

Job Summary

The Head of Marketing directs growth strategy for an Improbable Web3 venture building a real-time EVM Layer 1 ecosystem. Reporting to the CEO, this marketing leader owns positioning, user acquisition, and GTM execution for the L1, its native DEX, and prediction market protocols.

Key Roles & Operational Responsibilities

1. Growth Strategy & Product-Led Marketing

• Ecosystem Growth Strategy: Define the overall marketing roadmap, performance KPIs, and operating framework across the Layer 1 protocol, first-party DEX, prediction market protocol, and future dApps.
• Funnel Optimization: Design data-driven acquisition, activation, and retention programs targeting traders, liquidity providers, Web3 developers, ecosystem partners, and retail communities.
• Product-Led Engines: Establish a scalable, repeatable marketing engine that translates complex technical architecture (high-throughput, low-cost EVM capabilities) into clear user value propositions and sustained product usage.

2. Positioning, Narrative & Go-To-Market (GTM)

• Strategic Positioning: Define the venture's global brand narrative and establish distinct product positioning for each native application within the ecosystem.
• Launch Ownership: Lead high-impact product launches, token/protocol milestone announcements, and liquidity campaigns, remaining hands-on with messaging, press relations, and campaign mechanics.
• Data-Driven Analytics: Utilize quantitative analytics and performance metrics to evaluate campaign efficacy, optimize acquisition costs, and allocate marketing budgets effectively.

3. Team Leadership & Organizational Building

• Function Building: Build, mentor, and lead an internal marketing team while managing external agency partners, PR firms, and community contributors.
• Cross-Functional Alignment: Collaborate closely with product, engineering, business development, and tokenomics teams to align marketing initiatives with technical milestones and commercial objectives.

Foundational Capabilities & Prerequisites

Required Qualifications & Senior Track Record

• Dual-Domain Leadership: Senior marketing leadership experience operating successfully across both Web2 financial products/fintech and Web3 ecosystems.
• Fintech & Web3 Competency: Demonstrated experience applying structured, data-led Web2 growth models (from fintech, neobanking, or capital markets) within Web3 environments such as DeFi protocols, DEXs, or Layer 1/Layer 2 blockchains.
• Proven Commercial Impact: Evidence of directly driving measurable business outcomes—increasing active users, total value locked (TVL), trading volume, protocol revenue, or market share.
• Player-Coach Mindset: Ability to toggle seamlessly between high-level executive strategy and hands-on execution (copywriting review, campaign design, product launch management).
• Data-Centric Decision Making: Advanced proficiency in using performance metrics, funnel analytics, and user data to prioritize investments and optimize growth.

What This Role Offers

• Executive Impact: Lead marketing as a core executive team member shaping the go-to-market engine for a major Web3 blockchain ecosystem.
• Tier-1 Venture Backing: Leverage the resources, network, and venture-building expertise of Improbable.
• Comprehensive Portfolio Scope: Own growth across foundational Layer 1 infrastructure as well as consumer-facing DeFi and prediction market applications.

Skills Required:

• Computer / Software / It / Data