Digital Marketing Expert

Job Summary

The Digital Marketing Expert leads thorough multi-channel marketing audits and designs actionable strategic growth roadmaps for platform clients. Core daily duties include auditing multi-channel data to spot quick optimization wins, assessing technical SEO and site performance profiles, evaluating conversion efficiency across Google Ads, Meta, and LinkedIn accounts, utilizing AI-powered tools to streamline reporting workflows, and presenting technical analytics summaries to client executive teams.

Foundational Strategy & Technical Prerequisites

• Senior Growth Marketing Tenure: Minimum of 7+ years of professional experience operating directly within digital marketing strategy, performance marketing management, or high-level growth consulting environments.
• Multi-Channel Audit Depth: Demonstrated expertise auditing, unpacking, and optimizing multi-channel marketing ecosystems for diverse business models (B2B, B2C, or SaaS).
• Full-Funnel Stack Command: Deep functional knowledge spanning technical SEO, paid media architectures, content marketing frameworks, email lifecycle automation, and high-converting funnel design.
• MarTech Suite Literacy: High functional confidence navigating industry-standard analytics and data platforms, including Google Analytics, SEMrush, HubSpot, and related intelligence environments.
• Generative AI Tool Fluency: Hands-on familiarity applying AI-driven marketing technologies (such as ChatGPT, Jasper, HubSpot AI, Persado, Phrasee, or similar) to scale automation, content variation, and analytics compilation.
• Executive Communication Articulation: Excellent written and verbal communication habits, with a proven ability to translate complex database metrics into clear business value for executive-level clients.
• Multi-Stakeholder Prioritization: Strong project management and organization skills, with complete comfort managing multiple complex accounts and internal teams simultaneously.
• Strategic Academic Base: A completed Bachelor’s degree in Marketing, Business Administration, or a related quantitative discipline.

Preferred Technical Multipliers

• Advanced Academic Credentials: A Master’s degree (MBA or MS in Marketing Analytics/Digital Strategy) is highly preferred.
• Matrixed Team Collaboration: Prior experience partnering closely with Creative Directors, UX designers, and copywriters to align data-backed strategies with beautiful visual execution.
• Direct Response Framework Mastery: A highly structured, test-and-learn mental framework focused on continuous multivariate optimization and conversion rate enhancement.

Key Responsibilities

1. Multi-Channel Strategic Marketing Auditing

• Architect and lead end-to-end digital marketing audits covering client SEO profiles, paid media distribution, content strategy, email funnels, and organic social ecosystems.
• Analyze complex multi-channel data layers to locate immediate operational quick wins alongside sustainable, long-term market acquisition opportunities.
• Benchmark competitor positioning, keyword capture footprint, ad creative patterns, and messaging systems to reveal deep client growth gaps.

2. Funnel Optimization & Technical Auditing

• Analyze website performance, infrastructure layers, and page layout architectures to evaluate technical SEO compliance, mobile usability, and overall UX conversion blocks.
• Review and optimize paid media accounts across Google Ads, Meta, and LinkedIn to eliminate budget waste, enhance quality scores, and lower overall Customer Acquisition Cost ($CAC$).
• Revitalize mid-funnel content paths and retention-focused email structures to maximize subscriber engagement, lead scoring depth, and customer lifetime value ($LTV$).

3. AI Integration & Marketing Automation

• Source, test, and implement advanced AI-powered marketing tools to support data automation, deep audience personalization, and semantic reporting layouts.
• Leverage prompt engineering, text generation, and predictive data systems to accelerate copy testing, market modeling, and behavioral classification.
• Stay continuously ahead of emerging digital marketing trends, search engine algorithm modifications, and privacy policy shifts to insulate client portfolios from performance drops.

4. Executive Data Reporting & Creative Alignment

• Translate dense data layers, attribution graphs, and platform metrics into highly polished, structured, and easily executable marketing roadmaps.
• Present audit findings and strategic roadmaps clearly to client marketing divisions and executive board members alike.
• Partner internally with Designity Creative Directors and cross-functional production talent to ensure that marketing strategies match excellent design execution.

Core Competencies & Marketing Strengths

• Multi-Channel Data Synchronization: The ability to view distinct channel metrics holistically to map out a clear, unified customer journey.
• Technical SEO Architecture: Strong understanding of crawlability parameters, schema markup layouts, Core Web Vitals performance, and search visibility trends.
• Performance Media Efficiency: Sharp eye for account structure design, bid strategy modifiers, and target audience definitions that drive conversion scalability.
• Asynchronous Collaboration Skills: Writing comprehensive briefs and clear strategic guides that enable remote creative teams to execute quickly and accurately.
• Analytical Data Synthesis: Moving past superficial vanity metrics to extract real, actionable financial indicators and performance signals.

Skills Required:

• Sales / Marketing / Business / Management