B2B Sales & Digital Marketing Associate

Job Summary

The B2B Sales & Digital Marketing Associate will execute end-to-end client acquisition and brand optimization strategies. Key responsibilities include conducting highly tailored B2B product demonstrations, executing multi-channel digital ad campaigns, designing marketing graphics, optimizing organic SEO, and managing user growth and instructor coordination for Bolingo’s EdTech and software platforms.

Key Roles & Operational Responsibilities

1. B2B Sales & Key Account Management

• Conduct polished, professional product and service demonstrations for prospective corporate clients, highlighting translation, interpretation, and localization capabilities.
• Manage, maintain, and systematically update CRM databases and sales records to ensure flawless sales pipeline transparency.
• Partner with translation and project delivery teams to design a seamless, friction-free onboarding experience for new corporate partners.
• Nurture long-term, high-value relationships with mid-market enterprises, NGOs, and multilateral organizations.

2. Digital Marketing, SEO & Creative Design

• Strategize, execute, and monitor targeted paid advertising campaigns across diverse search, display, and social media networks.
• Produce visually compelling, brand-aligned graphics, social media assets, and promotional marketing collateral using modern creative design suites.
• Manage, analyze, and continuously optimize on-page and off-page SEO strategies to scale organic web search performance.
• Draft, segment, and deploy targeted email marketing campaigns to nurture leads and re-engage dormant accounts.

3. Dedicated SaaS & EdTech Product Growth

• Keep Translate: Design and deploy tailored digital marketing and sales funnel workflows to expand market footprint and drive customer acquisitions.
• Kingura Platform: Implement user-growth initiatives aimed at accelerating paid subscriber signups for the online learning ecosystem.
• Support the Kingura content production pipeline by liaising with instructors, aligning editorial direction, and overseeing course development timelines.

4. Strategic Performance Auditing

• Track, analyze, and generate comprehensive, data-backed reports summarizing weekly and monthly sales pipeline metrics, digital marketing conversions, and platform growth rates.
• Conduct structured competitive analysis and market research to identify emerging language services trends across the African continent.

Foundational Capabilities & Prerequisites

Required Technical Profile & Experience

• Academic Foundation: Bachelor’s degree in Marketing, Business Administration, Communications, or a closely related commercial field.
• Professional Experience: 3 to 5 (3–5) years of proven experience operating in a B2B sales, digital marketing, or creative design capacity.
• Linguistic Fluency: Native or highly professional written and oral communication skills in both English and Kinyarwanda are mandatory.
• Digital & Creative Toolkit: Demonstrated capability in running digital ad accounts, operating email marketing software, managing basic CMS architectures, and generating graphics through creative suites (e.g., Canva, Adobe Creative Cloud).
• Execution Agility: Strong capacity to self-manage, pivot quickly between sales calls and creative production, and adjust to a fast-paced, scaling environment.

Desired Attributes

• Tech Sector Experience: Prior experience working within a technology startup, B2B agency, or digital service platform environment.
• Local Market Nuance: A strong, established network within Kigali's corporate, NGO, or tech ecosystem.

What Bolingo Consult Offers

• Leadership Culture: Work within a progressive, female-led language services innovator pushing the boundaries of African localization.
• High Professional Variety: Expand your career portfolio across corporate enterprise sales, active digital marketing, and software product management.
• Prime Location: Operate from a modern facility situated in Kigali's vibrant, highly accessible Kicukiro district.

Skills Required:

• Communication / Pr / Journalism
• Sales / Marketing / Business / Management