UI/UX Design Manager

Job Summary

The Lead Web Designer owns end-to-end web UX/UI for Puffy.com, reporting directly to the CEO. This leader integrates GenAI tools (Figma AI, Firefly, LLMs) into team workflows, cuts dev handoff times by 40%, directs design systems, leads CRO A/B testing, and designs conversational AI shopping interfaces.

Key Roles & Operational Responsibilities

1. AI-First Creative Operations & Web Innovation

• GenAI Workflow Integration: Deploy Figma AI, Adobe Firefly, and LLMs into daily design sprints to rapidly explore layouts, PDP modules, visual assets, and copy variations while maintaining brand guardrails.
• 40% Handoff Acceleration: Systematically eliminate workflow bottlenecks and excessive design versioning to accelerate deployment and reduce developer handoff times by 40%.
• Conversational Shopping UI: Architect natural-language search interfaces, guided finders, PDP Q&A patterns, and semantic/LLM search UIs inspired by market-leading AI assistants.
• AI Asset Operations & Accessibility: Build prompt libraries for e-commerce copy, FAQs, and localized variants. Bake WCAG 2.2 accessibility standards into the design system using AI-assisted contrast and alt-text audits.

2. Core Web Design Leadership & Conversion Optimization

• Site & LP Ownership: Direct information architecture (IA), high-fidelity comps, motion specs, and responsive prototypes for Homepage, Category/PLP, Product Detail Pages (PDP), Cart/Checkout, and paid-media landing pages.
• Design System Governance: Maintain tokens and components that adapt to AI-generated variants while maintaining strict brand consistency and PageSpeed performance.
• CRO & Experimentation: Formulate and execute A/B, multivariate, and multi-armed bandit testing roadmaps paired with Growth teams to maximize add-to-cart conversion rates.
• Team Operations & Mentorship: Transition the design team to an agile, collaborative workflow. Lead daily/weekly rituals, mentor designers, and manage Dev Mode handoffs with Engineering.

Foundational Capabilities & Prerequisites

Required Technical Profile & Experience

• Professional Track Record: 7–10 years of professional experience in web design for e-commerce, including 4+ years leading, mentoring, and managing operations for a design team.
• Portfolio Quality: Shipped PDP, PLP, and Checkout web experiences backed by verified, measurable business metrics (e.g., conversion rate lift, revenue impact).
• Figma Mastery: Advanced proficiency in Figma (Variables, Auto-Layout, Component Libraries, and Dev Mode workflows).
• GenAI Implementation: Proven, hands-on experience integrating GenAI tools into professional design pipelines, with command over prompt engineering, quality assurance, and brand governance.
• AI UX Patterns & CRO: Strong familiarity with conversational search patterns, recommendation engine UIs, and collaboration on growth experiments (A/B testing vs. multi-armed bandits).
• Accessibility & SEO Standards: Working knowledge of WCAG 2.2 web accessibility guidelines and e-commerce SEO schema fundamentals.

What Puffy Offers

• Executive Career Acceleration: Rapid advancement into Head of Product Design or VP Creative within 1–2 years based on performance.
• Dubai Relocation Opportunity: Option to relocate to Dubai with 0% income tax, full visa sponsorship, and relocation support.
• Elite Talent Network: Direct daily collaboration with the CEO and a high-caliber team featuring alumni from Apple, Deutsche Bank, and Deloitte.

Skills Required:

• Computer / Software / It / Data