Social Media Manager

Job Summary

The Social Media Manager ideates, scripts, shoots, and edits high-engagement short-form and long-form video content for global brand channels. This manager monitors algorithmic shifts across major platforms, responds immediately to emerging social trends and memes, conducts quantitative analysis on content experiment variations, coordinates cross-functional product launch promotions, and manages daily community engagement across profile networks.

Key Roles & Operational Responsibilities

1. Short-Form Video Production & Content Creation

• End-to-End Production: Conceptualize, script, produce, direct, and shoot high-impact short-form video content tailored to regional Pan-African and global audiences.
• Platform Optimization: Tailor visual formats and copy assets specifically to fit the unique community styles, technical parameters, and changing algorithms of TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
• Campaign Execution: Architect large-scale brand campaigns, blending community influencer/creator collaborations with structured narrative content featuring animated brand elements.

2. Trend Capitalization & Quantitative Data Analysis

• Real-Time Responsiveness: Monitor cultural shifts, applications, and trending internet memes continuously, pivoting production rapidly to capitalize on viral brand-relevant moments.
• Experimental Strategy: Evolve the brand's short-form video framework through data-driven testing; launch high-frequency content variations and iterate rapidly on winning formats.
• Insight Extraction: Analyze platform analytics dashboards and channel performance metrics weekly to transform raw viewer retention data into actionable creative strategies.

3. Profile Management & Cross-Functional Brand Alignment

• Community Management: Oversee and maintain Zipline's digital corporate profiles, coordinating automated publishing cadences and interacting directly with followers in comments.
• Cross-Functional Promotion: Partner with engineering, operations, and regulatory teams to translate new product features, autonomous milestones, and local site launches into transparent, engaging updates.
• Educational Narrative: Craft accessible, engaging educational copy that furthers Zipline's mission to build the world’s first logistics network that serves all humans equally.

Foundational Capabilities & Prerequisites

Required Technical Profile & Experience

• Experience Baseline: Minimum of three (3) or more years of professional experience in social media marketing, with a verified focus on video-first channels.
• Creative Portfolio: Must present a robust video portfolio highlighting personal execution of long and short-format video assets that drove strong organic engagement metrics.
• Platform Expertise: Advanced knowledge of best practices, community etiquettes, and backend tracking tools across TikTok, X, Instagram, Facebook, YouTube, and LinkedIn.
• Production Tools Mastery: Deep familiarity with native in-app mobile creator features, coupled with hands-on proficiency in desktop video editing software (e.g., Adobe Premiere Pro or equivalent toolsets).
• Copywriting Skills: Exceptional English copywriting and editorial capabilities with a sharp attention to detail and corporate brand tone.
• Data Literacy: Demonstrated ability to interpret social analytics graphs and translate engagement statistics into clear content iterations.
• Legal Authorization: Verified right-to-work documentation within either Rwanda or Nigeria is mandatory.

Preferred Qualifications

• Academic Foundation: Bachelor’s degree in Marketing, Communications, Multimedia Journalism, or a highly related creative discipline.

What Zipline Offers

• Iconic Brand Ownership: Take complete creative control over a highly visible, globally respected brand narrative that directly improves human lives.
• First-Principles Work Culture: Collaborate within a fast-paced tech environment that encourages bold experimentation, values first-principles creative thinking, and tackles challenges at record speed.
• Diverse Global Ecosystem: Advance your career within an inclusive international network that celebrates varied perspectives and elevates traditionally underrepresented professionals in the technology sector.

Skills Required:

• Design / Art / Fashion / Media