Skincare Social Media Content Creator

Job Summary

The Skincare Social Media Content Creator develops, edits, schedules, and monitors high-performing organic content across TikTok, Instagram, Facebook, and X. Core daily responsibilities include editing short-form video assets on CapCut; designing clean social graphics using Canva templates; managing a 30-day content calendar; curating a light, airy aesthetic grid via feed planning tools; integrating user-generated content (UGC); and executing real-time community engagement strategies to drive website conversions.

Foundational Capabilities & Prerequisites

• Industry Experience: Proven, successful history managing organic social media content specifically for a skincare, beauty, cosmetics, or wellness lifestyle brand. (A comprehensive creative portfolio showing active social links, short-form videos, or design layouts is strictly required for evaluation).
• Software Artistry: Highly proficient in CapCut and Canva, demonstrating the ability to independently produce timed video edits, clean text overlays, transitions, and polished typography.
• Aesthetic Grid Intuition: Deep understanding of modern Instagram aesthetics, visual hierarchy, and color mapping, with direct experience using grid planning applications to lock in a consistent visual feed.
• Asynchronous Autonomy: Proven capability to construct and deploy a multi-week content plan without needing daily oversight, micro-direction, or repetitive editing reviews.
• Communications & Community Insight: Strong written communication skills, with an intuitive grasp of social media best practices, community moderation tones, and current digital algorithms.
• Technical Infrastructure Plus: Hands-on familiarity navigating Meta Business Suite, interpreting social analytics metrics, and running digital ad campaigns is highly advantageous.
• YouTube Competency Plus: Direct experience adapting and distributing vertical short-form video assets onto YouTube Shorts is a strong plus.

Technical & Aesthetic Architecture

In this creative track, your content pipeline maps directly to the psychological and structural habits of digital consumers:

• Vertical Asset Optimization: Engineering high-retaining short-form video files within CapCut that deploy structural visual hooks within the initial 1.5 seconds to bypass scrolling habits.
• Formula Texture Capture: Creating close-up video captures and macro graphics that showcase product viscosity, serum clarity, and cream absorption profiles to make the product tangible to digital shoppers.
• Grid Composition Balancing: Structuring a clean arrangement of ingredient spotlights, clinical proof points, and lifestyle content to maintain a cohesive brand feel across the feed.
• Semantic Asset Curation: Repurposing content backlog folders and incoming UGC raw footage, adding color grades and audio overlays to keep older assets fresh and productive.

Key Responsibilities

1. Full-Stack Content Creation & Feed Curation

• Create, polish, and publish a minimum of 3 high-quality posts per week across Instagram, Facebook, TikTok, and X (ensuring a baseline mix of at least 1 short-form video and 2 static posts).
• Craft informative, engaging digital copy that explains skincare ingredient profiles while driving conversions to the brand's e-commerce shop.
• Enforce a pristine, light, and airy brand aesthetic, passing all planned imagery through feed layout tools to maintain a balanced Instagram grid before publishing.
• Schedule all social assets using automated publishing dashboards to capture peak target audience engagement times (9:00 AM CST daily).

2. Strategic Calendar Management & AI Integration

• Construct, map, and organize an active monthly content calendar at least 30 days in advance, securing consistent content coverage across distinct core pillars.
• Plan a balanced mix of themes across our channels: functional ingredient deep-dives, product texture showcases, founder story logs, community Q&A spots, and sales-focused events.
• Proactively use generative AI tools (such as ChatGPT, CapCut automations, and Canva bulk design blocks) to scale ideation, write draft copy options, and accelerate your overall video creation cycle.

3. UGC Coordination & Dynamic Community Cultivation

• Collaborate with external user-generated content (UGC) creators, sorting raw files and seamlessly integrating their assets into our organic content schedule.
• Respond actively to comments, track brand mentions, answer product questions, and build a highly loyal community.
• Publish interactive, real-time social stories (including polls, quizzes, and behind-the-scenes logs) to build authentic connections and drive traffic to our digital storefront.
• Support paid ad campaigns and track core metrics inside Meta Business Suite when seasonal growth goals require it.

Skills Required:

• Design / Art / Fashion / Media