Product Manager

Job Summary

The Product Manager – Acquisition owns the product vision, strategy, and roadmap for organic growth, encompassing classic technical SEO, Generative Engine Optimization (GEO), product feeds, and agentic commerce. This PM leads crawlability, indexation, international site architecture, and catalog structured data across 24 markets, collaborates with Performance Marketing to optimize paid vs. organic search efficiency, and tracks organic KPIs (clicks, citations, share of voice) using experimentation and analytics.

Key Roles & Operational Responsibilities

1. Organic Strategy, Technical SEO & International Architecture

• Roadmap Ownership: Define, build, and execute the product vision and roadmap for organic acquisition across 24 European markets.
• Technical SEO Architecture: Lead technical and content SEO initiatives alongside the refurbed SEO Manager—focusing on crawlability, indexation, canonicalization, localized URLs, site structure, and CMS content hubs.
• Crawl & Index Governance: Ensure refurbed’s massive product catalog is structured, rendered, and indexed efficiently across regional search engines.

2. AI Discoverability, GEO & Agentic Commerce

• Generative Engine Optimization (GEO): Define and execute refurbed's AI discoverability strategy to ensure the platform is cited, recommended, and surfaced within LLMs (ChatGPT, Gemini, Perplexity) and Google AI Overviews.
• Agentic Commerce & Product Feeds: Own product specifications for catalog data feeds (Google Merchant Center, emerging agentic commerce specs), preparing refurbed for autonomous buying agents.
• Entity Authority: Build category share-of-voice and digital entity authority across sustainable e-commerce categories.

3. Cross-Channel Incrementality & Cross-Functional Alignment

• Paid & Organic Synergy: Partner with Performance Marketing and Analytics to analyze channel interaction, measure incrementality versus cannibalization, and optimize the overall acquisition mix.
• Cross-Functional Squad Leadership: Translate product strategy into clear PRDs, user stories, and acceptance criteria for Engineering, Data, Marketing, Supply, and Legal teams.
• Data-Driven Experimentation: Use Search Console, analytics, and A/B testing to validate hypotheses, diagnose market-level ranking movements, and scale winning strategies.

Foundational Capabilities & Prerequisites

Required Technical Profile & Experience

• Product Management Baseline: 5+ years of dedicated product management experience, with significant focus on SEO, organic growth, or marketplace/content discoverability.
• Technical & Content SEO Mastery: Deep understanding of crawling, rendering, indexation, internationalization, canonical strategy, and site architecture at scale across multiple international domains.
• AI & Agentic Curiosity: Passion for how AI is reshaping discovery (LLM search, GEO, entity authority, agentic commerce frameworks).
• Structured Data & Product Feeds: Direct experience managing high-volume product feeds, Google Merchant Center schemas, and structured data specifications.
• Channel-Agnostic Acquisition View: Solid understanding of paid search and organic search interaction, incrementality testing, and acquisition mix efficiency.
• Data & Analytics Fluency: Hands-on experience working with Google Search Console, web analytics platforms, and experimental data.
• Technical Communication: Ability to converse comfortably with engineers regarding APIs, structured data, server-side rendering, and technical trade-offs.
• Location & Eligibility: Must be based in Europe or the UK with valid legal right to work.

Soft Skills & Work Style

• Outcome-oriented approach to product discovery and delivery in ambiguous, fast-evolving markets.
• Hands-on mindset with fluency in incorporating AI tools into daily workflows.
• Strong stakeholder management skills across diverse cross-functional teams.

What refurbed Offers

• Flexibility & Autonomy: 100% remote-first working culture with autonomy over working hours, plus access to the Vienna headquarters and dog-friendly office policies.
• Team Gathering: 3 annual team-building office weeks in Vienna for on-site workshops and team events.
• Professional & Personal Growth: Dedicated departmental learning budget and private mental health support via Likeminded.
• Impact-Driven Mission: Help accelerate sustainable consumption and reduce e-waste across Europe.

Skills Required:

• Computer / Software / It / Data