Marketing Associate

Job Summary

The Marketing Associate supports demand creation, product positioning, and campaign tracking for Canonical’s software portfolio. Core responsibilities include writing business-value-focused copy, coordinating multi-channel campaign assets, assisting with webinars and social media promotions, tracking marketing funnel analytics, and working cross-functionally to streamline global GTM initiatives.

Marketing Specializations at Canonical

Marketers at Canonical operate across a variety of specialized focus areas. In this associate track, you will get exposure to and support these core divisions:

• Product & Portfolio Positioning: Differentiating complex technical frameworks to make them accessible and valuable to enterprise customers.
• Account-Based Marketing (ABM): Structuring targeted engagement campaigns aimed at high-value enterprise accounts.
• Partner & Alliance Messaging: Developing co-marketing content and unified narratives alongside global silicon providers and public cloud hyper-scalers.
• Product-Led Growth (PLG): Designing data-backed experiments and optimization models to drive bottom-up developer adoption.

Experience & Competencies

We set a high standard for our teams. We look for candidates who combine a structured understanding of marketing principles with a genuine passion for enterprise technology:

Foundational Knowledge & Capabilities

• Marketing Foundations: A clear, foundational grasp of core B2B marketing principles, funnel dynamics, or go-to-market execution plans (demonstrated through a university degree, corporate internships, or personal technical marketing projects).
• Analytical Problem-Solving: The ability to break down complex, ambiguous technical concepts and translate them into simple, actionable recommendations and structured content maps.
• Data-Informed Approach: A natural comfort with metrics, data-tracking, and rapid testing to determine what messaging or campaign framework performs best.

Communication & Collaboration Strengths

• B2B Tech Storytelling: Excellent verbal and written English communication skills, with a genuine love for drafting clear, compelling copy that highlights commercial and operational value.
• Cross-Functional Collaboration: Strong interpersonal skills to build relationships within a fast-paced, multi-disciplinary remote environment.
• Proactive Adaptability: A self-starter mindset with the ability to prioritize tasks, take full ownership of results, and meet deadlines within a fluid environment.
• Tech Curiosity: A genuine, active interest in modern software ecosystems, cloud infrastructure, AI advancements, and the open-source philosophy.

Key Responsibilities

1. Content Engineering & B2B Storytelling (30%)

• Draft Marketing Materials: Write, edit, and polish high-impact copy—including blog posts, whitepapers, landing pages, and email sequences—that highlights the enterprise value of Ubuntu and Canonical’s software.
• Translate Technical Features: Collaborate with product and engineering teams to turn technical product features into clear customer benefits tailored for specific target personas.
• Maintain Brand Voice: Act as a brand steward, ensuring all outward-facing content is clear, purposeful, and aligned with Canonical's global messaging guidelines.

2. Campaign Coordination & Demand Generation Support (25%)

• Support GTM Execution: Assist product marketers and campaign managers with the rollout and execution of comprehensive Go-To-Market plans.
• Asset Mapping: Coordinate the collection and distribution of campaign assets, making sure marketing collateral reaches the right target segments across the buying cycle.
• Run Marketing Experiments: Help design and execute iterative, small-scale marketing experiments to optimize user acquisition and engagement channels.

3. Digital Funnel Optimization & Analytics (25%)

• Track Funnel Metrics: Partner with internal demand generation and digital teams to monitor marketing funnels, tracking key performance metrics across active campaigns.
• Synthesize Performance Data: Gather and compile campaign data, turning raw metrics into clear reports to help the team understand what content resonates best with developers and decision-makers.
• Audit Marketing Touchpoints: Regularly review active digital paths, subscription channels, and download pages to spot friction points and suggest optimizations.

4. Event Logistics & Social Media Promotion (20%)

• Coordinate Digital Events: Support the planning and execution of webinars, virtual panel discussions, and digital tech summits.
• Amplify Social Reach: Write promotional copy and coordinate social media schedules to boost engagement around corporate announcements, open-source events, and new feature rollouts.
• Participate in Global Sprints: Travel to and actively engage in Canonical’s in-person global sprints, contributing to team alignment workshops and strategic planning blocks.

Expected Outputs & Deliverables

• Well-researched, audience-appropriate written content and campaign copy.
• Clean, accurate campaign coordination roadmaps and asset checklists.
• Regularly updated marketing funnel performance reports and optimization recommendations.
• Successful coordination and execution support for digital webinars and corporate social media campaigns.

Skills Required:

• Sales / Marketing / Business / Management