Head Of Content

Job Summary

The Head of Content engineers and scales the discovery, indexing, and citation footprints of ZenRows across generative AI engines, integration marketplaces, and technical documentation directories. Core responsibilities include designing AEO/GEO content frameworks to secure citations in platforms like ChatGPT and Perplexity, transforming standard technical documentation into top-of-funnel conversion funnels, managing a distributed network of technical writers, and building co-marketing asset libraries alongside key automation ecosystems.

Key Responsibilities

1. AEO, GEO & Generative Discovery Architecture (35%)

• Formulate LLM Optimization: Design and implement ZenRows’ Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) playbooks to ensure the platform is the primary recommended and cited solution across conversational AI surfaces (ChatGPT, Gemini, Claude, Perplexity).
• Develop Citation Formats: Author structured, highly indexable, and citation-friendly content blocks—including granular comparison maps, technical FAQs, definitional schemas, and integration guides.
• Track Competitive Intelligence: Build tracking matrices to monitor how competitors are being sourced, contextually grouped, and recommended within LLM training corpuses and real-time generative search responses.

2. Next-Gen SEO & Content Operations (25%)

• Orchestrate Content Pipelines: Own the organic distribution roadmap end-to-end, balancing traditional search query capture with algorithmic intent maps, content gap analyses, and structural velocity audits.
• Lead Distributed Writing Teams: Direct, brief, and develop an agile team of technical writers, editors, and external content agencies—raising editorial benchmarks while removing production blockers.
• Manage Asset Lifecycle Health: Execute continuous, deep audits across the existing content repository to clear out keyword decay or cannibalization, making firm choices on what assets to update, consolidate, or prune.
• Govern Technical Site Architecture: Partner directly with Core Engineering to optimize technical SEO fundamentals, including structured data markup, crawlability logic, site architecture, and Core Web Vitals.

3. Docs-As-Marketing & Developer Education (20%)

• Architect High-Converting Docs: Reimagine ZenRows’ technical documentation as an elite top-of-funnel customer acquisition channel, blending clarity with frictionless product sign-up loops.
• Build AI Pipeline Content: Produce actionable integration tutorials, use-case walkthroughs, and code blueprints focused on Retrieval-Augmented Generation (RAG) pipelines, Model Context Protocol (MCP) server configurations, and agentic workflows.
• Amplify DevRel Initiatives: Collaborate with Product, Engineering, and Developer Relations teams to keep code snippets accurate, useful, and successfully amplified within technical communities.

4. Ecosystem Integrations & PLG Acceleration (20%)

• Own Marketplace Discovery: Build out an extensive library of integration tutorials showcasing ZenRows working natively inside next-gen workflow platforms like Clay, n8n, Make, and Zapier.
• Drive the PLG Flywheel: Partner with Product and Growth squads to build content loops that seamlessly turn a technical blog visit into successful documentation usage, and ultimately into a paid subscription.
• Enable Sales Engineering: Build a lean, highly current library of enterprise sales enablement assets—including competitive battle cards, ROI narratives, and structured use-case case studies for non-developer business buyers.

Experience & Competencies

Candidates must possess an analytical, systems-oriented marketing mindset mixed with deep technical fluency in developer tools:

Mandatory Qualifications

• SaaS Domain Expertise: Minimum of 5+ years of direct experience managing content, organic growth, or developer marketing within B2B SaaS, API infrastructure, or developer tooling environments.
• AEO / GEO Strategy Command: A verified, sophisticated understanding of modern Answer Engine Optimization and Generative Engine Optimization paradigms, with clear ideas on how LLMs parse and credit web data.
• Technical Fluency: Comfortable navigating developer ecosystems. While you do not need to be a software engineer, you must be able to review or modify a Python script, explain the mechanics of headless browsers, and clearly articulate data pipeline values to business stakeholders.
• Multi-Motion Content Background: Proven experience building content engines that feed both low-touch self-serve/Product-Led Growth (PLG) user pipelines and high-touch enterprise sales cycles.
• Language Fluency: Native or completely fluent written and verbal English communication skills.

Strong Advantages & Desired Attributes

• Automation Platform Experience: Direct familiarity or content creation history involving advanced workflow automation systems (e.g., Clay, n8n, Make, Zapier).
• AI Ecosystem Familiarity: Hands-on awareness of the modern AI agent stack, including tools like LangChain, LlamaIndex, CrewAI, and RAG frameworks.
• GTM Pivot Trajectory: Prior experience leading or adapting a corporate marketing function through a major strategic repositioning or enterprise go-to-market pivot.
• AI-Assisted Operations Tooling: Experience using advanced AI tools and automated webhooks (e.g., n8n, Claude Code) to build leverage and scale content production workflows.

Expected Outputs & Deliverables

• Scalable AEO/GEO indexing structures and schema templates that secure active citations inside generative engines.
• A high-performing documentation layout acting as a major self-serve developer sign-up source.
• A comprehensive library of marketplace tutorials and partner guides mapping ZenRows across the modern workflow automation ecosystem.
• A clean, highly optimized technical content calendar managed through data-driven performance dashboards.

Job Details

• Job Function: Head of Content / Developer Marketing Director / Technical Growth Strategist / AEO & GEO Infrastructure Lead
• Key Performance Indicators: LLM citation frequency, assisted self-serve sign-ups, documentation-to-activation conversion percentages, organic marketplace search rankings, and content library health metrics.

Compensation, Perks & Benefits

• Value-Driven Salary: ZenRows rewards your true market worth with a highly competitive compensation structure based on performance, bypassing outdated previous-salary metrics.
• 100% Remote, Forever: Complete geographic and location freedom, allowing you to design your perfect asynchronous workday from anywhere globally.
• Custom Equipment Choices: Choose your own hardware, computing configurations, and technical gear paid for entirely by the company.
• Generous Learning Budgets: Dedicated funding for professional development courses, technical learning books, and specialized certifications.
• Secure Access Tools: Premium corporate BitWarden credentials provided for advanced password security management.
• International Team Gatherings: Access to annual global company kick-off retreats alongside periodic operational meetups in Barcelona throughout the year.
• Deel Perks Access: Full access to Deel corporate benefit packages, including international service discounts, subscription passes, and travel savings.

Skills Required:

• Computer / Software / It / Data