Growth Manager

Job Summary

The Growth Manager owns the performance metrics, liquidity depth, and lifecycle loops across African and Pakistani crypto corridors. Core daily tasks include recruiting and managing high-volume anchor P2P merchants, configuring local payment corridors, analyzing competitor spreads, executing localized performance marketing campaigns, automating customer activation sequences inside modern CRM engines, and converting behavioral cohort analysis into prioritized product updates.

Required Crypto Growth & Marketplace Foundations

• Domain Tenure: 5+ years of verifiable professional experience leading growth marketing, performance user acquisition, or customer lifestyle tracks, ideally inside a prominent centralized crypto exchange (CEX), fintech platform, or high-volume P2P marketplace.
• P2P Mechanism Mastery: Deep, hands-on operational understanding of peer-to-peer trading mechanics, including orderbook balancing, spread calculations, maker/taker promotional structures, merchant verification cycles, and capital settlement safety.
• Modern Marketing Tech Stack: Expert proficiency navigating enterprise-grade CRM and lifecycle marketing orchestration platforms, specifically Braze, CleverTap, OneSignal, or closely matching utility systems.
• Analytical Data Literacy: Advanced capability conducting self-serve cohort, funnel, and drop-off analytics utilizing enterprise dashboards such as Tableau, Looker, or Metabase.

Required Regional Expertise & Linguistic Matrix

• Regional Payment Rails: Comprehensive understanding of the digital banking, mobile wallet, and clearing rails of the region, paired with absolute operational familiarity with Pakistan's digital payment corridors, including EasyPaisa, JazzCash, Raast, and local banking clearing networks.
• Dual-Language Fluency: Exceptional written and verbal communication competencies in both Urdu and English to lead local merchant negotiations, write highly localized copy, and align seamlessly with global OKX internal squads.
• Community-Led Growth Track: Proven success scaling and activating localized community engines over Telegram, WhatsApp, and Discord to cultivate long-term organic user trust.
• Compliance & Safety Acuity: Clear comprehension of localized regulatory environments, financial safety mandates, and compliance parameters governing digital asset promotions.

Preferred Technical Assets & Network Advantages

• Exchange Pedigree: Previous professional tenure working within a Tier-1 or Tier-2 centralized exchange (CEX) featuring integrated native P2P software layers.
• On-Chain Analytics: Familiarity with blockchain tracking and on-chain intelligence systems, including Dune Analytics, Nansen, and Glassnode.
• Data Scripting Capacity: Intermediate SQL proficiency to run custom, self-serve data extractions and complex user-cohort modeling without relying on data teams.
• Established Network: An existing, active professional network of high-volume P2P merchants, regional crypto educators, localized communities, and top Web3 content creators across target regions.

Key Responsibilities

1. P2P Marketplace Liquidity & Local Payment Engineering (30%)

• Optimize P2P Growth Strategy: Design and execute the end-to-end P2P growth blueprint for target markets, directly scaling merchant acquisition, orderbook depth, and order completion percentages.
• Recruit Anchor Merchants: Onboard and maintain a high-performing ecosystem of anchor P2P merchants and institutional traders to guarantee tight spreads and flawless order execution.
• Integrate Local Payment Corridors: Bridge regional payment gaps by identifying popular local transaction networks (such as EasyPaisa, JazzCash, Raast, and local bank transfers) and collaborating with internal product teams to integrate them smoothly.
• Execute Pricing Counter-Tactics: Monitor daily competitor exchange rates and P2P spreads across alternative platforms, shifting local pricing incentives and merchant rebates to protect OKX's competitive edge.

2. Multi-Channel User Acquisition & Community Activation (25%)

• Deploy Localized Campaigns: Launch highly targeted, compliant digital acquisition campaigns across major ad platforms (Meta, Google, TikTok, YouTube) and regional web publishers, tailoring messaging to local regulatory and cultural contexts.
• Scale Community Engines: Grow and moderate local communication ecosystems across Telegram, WhatsApp, and Discord, turning organic community chat into a consistent engine for high-intent user sign-ups.
• Manage Creator Partnerships: Negotiate and manage performance-based influencer relationships with local financial educators, tech reviewers, and Web3 content creators to build authentic brand trust.
• Calibrate Invite Mechanics: Build viral referral, incentive, and invite systems calibrated precisely around local user psychology and strict cost-per-acquisition (CPA) math.

3. Automated Activation & Behavioral CRM Lifecycles (25%)

• Streamline User Journeys: Build out automated multi-channel messaging flows (push alerts, in-app notifications, email streams, SMS triggers) using tools like Braze to guide new users from registration to their first trade.
• Run Trading Streaks & Competitions: Boost trading volume by designing gamified user challenges, including fee-free trading windows, deposit spot-bonuses, and competitive trading leaderboards.
• Fix Funnel Drop-offs: Analyze behavioral cohort data to find users who deposited fiat but never executed a trade, targeting them with timely, personalized product pushes to clear up onboarding friction.
• Run A/B Testing Experiments: Maintain a rigorous testing schedule, constantly optimizing marketing copy, message timing, call-to-action buttons, and reward structures across different user segments.

4. Win-Back Reactivation & Analytics Dashboards (20%)

• Automate Lapsed Win-Backs: Build automated win-back lifecycles aimed at dormant trading cohorts, segmenting outreach based on past platform behaviors and account values.
• Trigger Volatility Re-engagements: Launch real-time, low-cost reactivation messages via SMS and WhatsApp during high-impact market events or major system product rollouts.
• Synthesize Growth Dashboards: Take complete ownership of regional performance reporting, delivering weekly data slide decks on key metrics (KYC completions, first-time deposits, churn rates, net revenues) to executive stakeholders.

Core Competencies & Skills

• High Operational Ownership: A proactive, execution-first professional attitude that takes pride in managing entire market pipelines independently.
• Sharp Analytical Reasoning: The ability to easily translate complex behavioral cohort metrics and funnel tracking data into high-converting product updates.
• Cross-Cultural Business Diplomacy: Exceptional interpersonal skills, enabling you to build deep relationships with local merchants and sync smoothly with global tech teams.
• Growth Hacker Mentality: A structured, hypothesis-driven approach to marketing, constantly testing and scaling creative, cost-effective user loops.

Expected Outputs & Deliverables

• Highly liquid African and Pakistani P2P orderbooks featuring deep transaction volumes and competitive spreads.
• Automated multi-channel CRM lifecycles (Braze/CleverTap) covering registration, identity verification (KYC), first-time deposits, and user reactivation.
• High-converting influencer networks and community channels driving consistent organic user acquisition.
• Comprehensive data analytics dashboards showing clear improvements across top-of-funnel conversion metrics and long-term cohort retention.

Skills Required:

• Sales / Marketing / Business / Management