French Bilingual B2B Lead Generation Representative

Job Summary

The French Bilingual B2B Lead Generation Representative executes between 100 to 200 outbound cold calls daily to qualify commercial prospects in the automotive sector. Key daily workflows involve running through structured pitches, evaluating prospect tire storage or workshop processes against baseline qualification criteria, scheduling live sales presentations with the leadership team, logging real-time call telemetry inside Excel databases, and running specialized outreach targeting French-speaking businesses throughout Quebec and Europe.

Required Education

• Minimum Required: High School Diploma or equivalent global secondary education credential paired with an exceptional, verified track record in phone-based telesales.
• Preferred: Bachelor's degree or Associate Degree in Business Administration, Marketing, Communications, International Relations, or a matching field.

Required Experience Parameters

• Minimum Required Industrial Experience: 2+ years of professional experience operating inside high-volume outbound calling, telemarketing, inside sales, or cold-calling structures.
• Linguistic Requirement: Complete bilingual fluency in both French and English. Candidates must display a native or professional level of verbal and written proficiency in both languages to conduct high-stakes business pitches across Quebec and European regions.
• Lead Generation Competency: Minimum of 1 year of dedicated experience managing B2B lead qualification workflows, handling rejection, navigating gatekeepers, and setting remote client appointments.
• Technical Tooling Literacy: Proven proficiency handling Microsoft Excel or Google Sheets for logging, tracking, and cleaning cold data records. Comfort adapting to CRM migration environments is highly desirable.

Key Responsibilities

1. High-Volume Outbound Sourcing & Cold Calling (35%)

• Execute Outbound Calling: Perform between 100 and 200 outbound cold calls daily to targeted car dealerships, automotive service centers, and independent tire retailers.
• Overcome Resistance: Handle constant daily rejection with resilience, maintaining an enthusiastic tone across long calling sessions.
• Capture Gatekeeper Control: Navigate corporate telephone switchboards, bypass administrative gatekeepers, and identify the correct operational decision-maker or parts manager.

2. Multi-Market Prospect Qualification & Consultation (25%)

• Qualify Leads: Interview prospective buyers using standard discovery questions to uncover inefficiencies in their current seasonal tire storage systems and logistics workflows.
• Deploy Scripted Protocols: Follow corporate sales scripts and standardized process playbooks to introduce the product value clearly, adjusting parameters naturally for varied conversations.
• Leverage Automotive Terminology: Learn, adapt, and accurately apply niche automotive and tire industry terms during prospect interactions to build professional trust.

3. Appointment Setting & Pipeline Coordination (20%)

• Book Online Demos: Schedule qualified, high-interest online software demonstrations for the Director of Business Development.
• Hit Target Quotas: Maintain a consistent daily benchmark of 10 to 15 qualified client contacts, converting these connections into confirmed sales platform bookings.
• Conduct Nurture Follow-ups: Execute well-timed follow-up calls to warm prospects within the sales funnel who require additional nurturing before committing to a demo.

4. Data Entry, Tracking & List Building (20%)

• Maintain Call Records: Log and track detailed call reports, contact histories, response codes, and scheduled dates inside corporate Excel spreadsheets.
• Build Target Lists: Identify and build fresh prospect lists following provided industry criteria, market indicators, and geographic target plans.
• Support CRM Migration: Maintain clean data entries to assist internal technical teams as the sales division shifts data from spreadsheets to dedicated CRM tracking platforms.

Core Competencies & Skills

• Persistent Sales Drive: A natural hunger for outbound sales, comfortable with metrics, and driven to meet or exceed daily call targets.
• Bilingual Articulation: Exceptional verbal and written communication skills in both French and English, with zero hesitation switching styles to match local markets (e.g., Quebec).
• Information Organization: Precise attention to detail when logging records, capturing correct spelling variations, email addresses, and structural notes.
• Technical Self-Management: Highly organized independent operator who can run a remote home workspace with minimal oversight while keeping production high.
• Commercial Acumen: Active listening skills that spot underlying business needs, connecting client issues directly to the company's automated software value proposition.

Expected Outputs & Deliverables

• Continuous generation of 100–200 logged outbound calls per business shift.
• Delivery of 10–15 fully verified, highly qualified prospect interactions per day.
• Clean booking logs for online demos scheduled accurately on the Director of Business Development's calendar.
• Accurate, up-to-date daily Excel tracker submissions showing zero data discrepancies or missing contact details.

Skills Required:

• Sales / Marketing / Business / Management