Grotto Digital
Klaviyo Email Marketing Account Manager
Posted
1 month ago
Experience
3+ Years
Deadline
Closed
Job Summary
The Klaviyo Email Marketing Account Manager will direct a tight portfolio of eCommerce client accounts, configure advanced automated lifecycle flows within Klaviyo, and lead monthly video strategy reviews. Key execution areas include managing daily campaign deployment calendars, performing list segmentation audits, resolving technical deliverability anomalies, implementing AI-driven copywriting frameworks, and acting as the primary point of contact for day-to-day client problem resolution.
Qualification
- Technical Core: Hands-on, deep tactical proficiency within the Klaviyo marketing automation platform. (Note: A rigorous technical assessment is a mandatory phase of our application pipeline).
- Linguistic Mastery: Exceptionally fluent, C2-level command of the English language, with the ability to lead high-stakes video consultations and author clear, persuasive strategic summaries.
- ECommerce Acumen: Comprehensive understanding of modern eCommerce business models, direct-to-consumer (DTC) purchase behaviors, and key retention metrics (CLV, AOV, open rates, placed-order revenue).
- Core Professional Attributes: Exceptional attention to detail, rapid problem-solving capabilities, a proactive ownership mindset, and excellent interpersonal communication skills.
Experience
Candidates must demonstrate a definitive history of hitting revenue targets, managing client friction, and configuring automated retention architecture:
Client Management & Agency Execution
- Professional Longevity: A minimum of 3+ years of continuous, verified experience operating strictly as an Email Account Manager, Digital Project Manager, or Client Success Lead.
- ECommerce Brand Exposure: Documented history managing and advising client portfolios specifically within the consumer products or retail eCommerce sectors.
- Agency Background (Preferred): Prior professional experience operating inside a fast-moving marketing, email, or creative growth agency is highly advantageous.
Lifecycle Marketing Mastery & System Architecture
- Klaviyo Campaign & Flow Optimization: Proven capability to build, A/B test, and scale advanced core flows (Abandon Cart, Welcome Series, Post-Purchase Nurture, Win-back) that capture measurable conversion metrics.
- List Segmentation & Deliverability (Preferred): Strong practical knowledge of technical list health, domain sender reputation management, cleaning unengaged subscribers, and dodging spam filters.
- AI Tool Integration (Preferred): Familiarity using generative AI tools to accelerate copywriting briefs, run predictive performance analyses, or streamline internal agency workflows.
- Design & Deep Analytics (Preferred): Foundational experience with email design aesthetics (HTML/CSS layouts or drag-and-drop structural styling) paired with the analytical ability to convert complex data sets into actionable client metrics.
Key Responsibilities
Portfolio Ownership & Strategic Client Consultation
- Lead Client Lifecycles: Own the execution track of your assigned eCommerce accounts from the initial onboarding kickoff through to long-term strategic evolution.
- Serve as Lead Communications Liaison: Act as the primary, authoritative face of the agency on weekly sync calls, rapidly resolving friction points and translating technical metrics into direct business value.
- Mentor Team Competencies: Coach internal team specialists and copywriters on modern email strategy benchmarks, quality standards, and account management best practices.
Technical Execution & Performance Optimization
- Build and Test Automation: Architect, deploy, and rigorously validate structural email campaigns and behavioral flows in Klaviyo, hitting client-specific ROI baselines.
- Enforce Zero-Error Quality Controls: Perform exhaustive pre-flight quality checks to intercept layout bugs, broken links, or targeting errors before any email blasts deploy.
- Deconstruct Data Analytics: Monitor real-time account dashboards, synthesizing conversion rates and list metrics into clean, highly readable monthly performance audits.
Skills Required:
- Sales / Marketing / Business / Management
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