Digital Marketing Specialist

Job Summary

The Digital Marketing Specialist manages Google Analytics logs, ad spend adjustments, SEO content calendars, and video asset timelines. Core duties include editing car showcase videos for YouTube; managing Facebook and LinkedIn ad budgets; writing email campaigns to nurture old leads; auditing the website for mobile speed; and building sales funnel graphs inside the CRM platform.

Key Roles & Responsibilities

1. Digital Strategy & Paid Acquisition Optimization (PPC/SEM)

• Develop, deploy, and monitor data-driven digital marketing strategies to maximize RWANDAMOTOR brand awareness and capture high-intent online traffic.
• Formulate and manage paid advertising campaigns across major ad channels, including Google Ads, Facebook, Instagram, LinkedIn, and Twitter (X).
• Continuously audit active advertising metrics through analytical engines like Google Analytics, dynamically adjusting audience segments and copy to maximize return on investment (ROI).
• Spearhead search engine optimization (SEO) and search engine marketing (SEM) campaigns to keep corporate digital inventories ranking high on search queries.

2. Multimedia Content Creation & Brand Storytelling

• Build content strategies and collaborate with content creators to highlight vehicle performance metrics, technical configurations, and seasonal promotional rollouts.
• Produce compelling, original photo, video, and written copy optimized for distribution on YouTube, corporate websites, and social platforms.
• Write engaging video scripts and captions designed around automotive buyer psychology to convert casual digital traffic into showroom foot traffic.
• Edit and proofread all outgoing digital media to protect brand consistency, perfect grammatical structure, and maintain corporate design standards.

3. Website Optimization & Lead Generation Funnels

• Manage and audit corporate web properties to ensure peak loading speeds, flawless mobile responsiveness, and clean user navigation flows.
• Build, execute, and analyze automated email marketing campaigns via applications like HubSpot or Mailchimp to re-engage historical cold leads and previous service clients.
• Conceptualize and trace marketing funnels, identifying drop-off risks to optimize lead capture mechanics for the active sales team.
• Maintain vibrant, active community management across social channels, answering customer messages and forwarding hot leads directly to floor sales executives.

4. Sales Enablement, CRM Administration & Support

• Partner directly with the Sales Management division, tracking target alignment, inputting pipeline statistics into CRM tools, and sharing comprehensive campaign output briefs.
• Deliver professional presentations, pitch documentation, and product orientations directly to prospective corporate or individual B2B buyers when required.
• Facilitate product training sessions and digital orientation workshops for showroom support personnel to synchronize brand messaging.

Foundational Capabilities & Prerequisites

Required Academic Background & Experience

• Undergraduate Degree: Bachelor’s degree in Marketing, Communications, Digital Media, Computer Science, Business Administration, or a matching field (equivalent verified professional experience will be fully considered).
• Technical Portfolio Background: Proven experience working in multi-channel digital marketing, social media strategy management, or modern rich-media content creation.
• Software Stack Mastery: High level of comfort navigating design software like Adobe Creative Suite (Photoshop, Premiere Pro, InDesign), Figma, and Canva, alongside web Content Management Systems (CMS).

Preferred Competencies & Intangibles

• Automotive Sector Familiarity: Prior marketing or brand management experience inside the automotive distribution, agricultural machinery, or industrial power equipment sector is highly preferred.
• Automation Software Acumen: Practical familiarity with marketing automation toolkits (e.g., HubSpot, Mailchimp) and CRM data structures.
• Commercial Mindset: Strong understanding of basic sales psychology, target market segment tracking, and modern customer service delivery.
• Organized Execution: Exceptional planning habits with a proven ability to work on-site, balance multiple campaign schedules, and beat deadlines without compromising quality.

What We Offer

• Global Enterprise Backing: Strategic placement within the growing Ogepar Group network, offering long-term career progression tracks across industrial and automotive sectors.
• State-of-the-Art Workspace: Daily operations housed inside a modern, manufacturer-standard facility featuring premium showrooms, parts systems, and specialized workshops.
• Dynamic Team Environment: High-collaboration workspace built on corporate excellence, tech specialization, and lasting client relationship values.

Skills Required:

• Communication / Pr / Journalism
• Computer / Software / It / Data
• Sales / Marketing / Business / Management