Digital Marketing Fellow

Job Summary

The Digital Marketing Fellow will support the development and execution of digital marketing strategies that enhance brand visibility, increase website traffic, and drive audience engagement across African and global markets. The role involves working with digital marketing channels, SEO, content marketing, social media, analytics, and AI-powered marketing tools to support Renew Capital's growth and communication objectives.

Qualification

• Bachelor's Degree in Marketing, Communications, Business Administration, or related fields
• Recent graduate (December 2024 – May 2025)
• Relevant certifications in Google Analytics, HubSpot, Meta Ads, or similar platforms are advantageous

Experience

• Experience in SEO, social media marketing, email marketing, or paid advertising through internships, coursework, freelance work, personal projects, or campus activities
• Familiarity with digital marketing platforms and analytics tools
• Experience using AI tools within marketing workflows is preferred

Core Duties and Responsibilities

• Support the development and execution of digital marketing strategies to increase brand awareness and engagement
• Manage and support digital marketing channels including SEO, email marketing, social media, content marketing, and paid advertising
• Utilize AI-powered tools to assist with content creation, audience research, and campaign planning
• Support performance marketing campaigns across Google Ads, LinkedIn Ads, and other digital platforms
• Assist in website management, optimization, and search engine visibility improvements
• Conduct SEO audits and implement best practices to improve organic traffic
• Analyze website performance using analytics tools and provide actionable recommendations
• Develop and execute social media content and community engagement initiatives
• Collaborate with internal teams to produce digital content including articles, reports, videos, and infographics
• Monitor, measure, and report marketing performance against established KPIs
• Create reports and dashboards using marketing and analytics tools
• Research industry trends, emerging technologies, and AI-driven marketing practices

Skills & Competencies

• Knowledge of digital marketing principles and best practices
• Understanding of SEO and content marketing strategies
• Familiarity with Google Analytics, HubSpot, Google Ads, LinkedIn Ads, or similar platforms
• Experience using AI tools such as ChatGPT, Claude, Jasper, or Perplexity for marketing tasks
• Strong written and verbal communication skills
• Content creation and social media management skills
• Analytical and data-driven mindset
• Ability to work independently and manage multiple tasks effectively
• Strong problem-solving and critical-thinking abilities
• Adaptability in fast-paced and cross-cultural work environments
• Interest in entrepreneurship, startups, investment, and emerging markets
• French language proficiency is an advantage

Skills Required:

• Sales / Marketing / Business / Management