Digital Marketer

Job Summary

The Digital Marketer will be responsible for planning, executing, and optimizing cross-channel digital marketing campaigns to scale MealLensAI's online presence. Working closely with the founders and product development teams, this role focuses heavily on driving user acquisition, increasing brand awareness, managing paid advertising budgets, and building a repeatable content engine to convert traffic into active platform users.

Qualification

Candidates should possess a foundational or advanced background in one of the following domains:

• Digital Marketing
• Growth Marketing
• Sales & Business Development
• Social Media Management
• Related communication/business fields

Experience

• Entry to Mid-Level with demonstrated expertise in execution-focused growth marketing.
• Prior experience marketing AI models, SaaS ecosystems, health-tech applications, or consumer-facing mobile platforms is highly desirable (Nice to Have).

Core Duties and Responsibilities

Strategy & Multichannel Campaign Management:

• Develop and execute clear digital marketing strategies to increase brand awareness and platform user growth.
• Launch, manage, and optimize digital campaigns across search engines, social media networks, email platforms, and content distribution channels.
• Handle paid advertising operations, maintaining an ongoing focus on maximizing Return on Ad Spend (ROAS).
• Support critical product launches, new feature announcements, and cross-functional growth hacking experiments.

Content Creation & Search Optimization (SEO):

• Create, schedule, and distribute highly engaging written or visual content tailored for LinkedIn, X (formerly Twitter), Instagram, TikTok, corporate blogs, and community newsletters.
• Conduct comprehensive keyword research and implement SEO best practices to grow organic discovery.
• Leverage modern marketing automation tools to establish automated email flows and customer nurturing tracks.
• Produce short-form video content specifically optimized for modern social media algorithms.

Analytics, KPIs & Partnerships:

• Monitor holistic marketing performance, translating raw data into actionable insights using analytics platforms.
• Track and report on essential North Star metrics, including monthly website traffic, lead generation numbers, conversion rates, and Customer Acquisition Costs (CAC).
• Build and cultivate strategic partnerships with digital creators, health communities, and relevant medical/wellness organizations.

Skills & Competencies

Required Technical & Growth Skills:

• Growth Frameworks: Strong functional understanding of search engine optimization (SEO), content marketing, social media marketing, and email marketing lifecycles.
• Analytics & Ad Infrastructure: Experience navigating Google Analytics, Google Search Console, Meta Ads Manager, LinkedIn Ads, or equivalent growth platforms.
• Modern Tool Stack: Basic operational knowledge of AI tools (such as ChatGPT, Claude, and Gemini) and modern marketing automation suites.
• Data-Driven Mindset: Proven ability to analyze campaign data sets and make fast, objective, data-driven optimization decisions.
• Communication: Excellent written and verbal communication skills with an innate ability to write compelling, clear copy.

Behavioral Traits & First 90-Day Success Metrics:

• Self-motivated, autonomous, and comfortable adjusting to the fluid dynamics of an early-stage startup.
• First 90-Day Milestones: Success will be directly quantified by the candidate's ability to increase qualified web traffic, lift social media engagement/audience metrics, generate user signups, and document a repeatable growth process.

Application Framework

• Vetting Process: Candidates should note that background validation and alignment with health-tech values form an active part of the screening process.

Skills Required:

• Sales / Marketing / Business / Management