Digital Ads Specialist

Job Summary

The Digital Ads Specialist builds, runs, and monitors high-volume Meta conversion campaigns and YouTube ads to drive traffic to Spotify and online artist storefronts. Core daily duties include executing programmatic audio/visual split tests, utilizing internal AI tools to generate high-converting video concepts, editing media assets into social video layouts, connecting client Meta pixels and Conversions APIs, and matching ad metrics with streaming dashboard data to adjust scaling strategies.

Foundational Media Buying Prerequisites

• Meta Ads Campaign Mastery: Extensive, hands-on experience setting up, structuring, and optimizing Meta paid media, highlighting conversion campaigns and custom audience generation.
• Pixel & CAPI Telemetry Depth: Complete functional comfort connecting and troubleshooting complex Meta Business Manager assets, including Meta Pixels, Conversions API (CAPI) links, and domain verification protocols.
• YouTube Advertising Literacy: Practical working knowledge of setting up, targeting, and monitoring video campaigns inside the Google Ads/YouTube ecosystem.
• Basic Creative Post-Production: Strong, practical skills in basic video editing workflows, specifically cutting long-form video or master music files down into short-form vertical social ad formats.
• Data-Driven Decisions: Excellent analytical capability to read, compare, and merge standard ad platform metrics with streaming platform backend data (such as Spotify for Artists telemetry).
• Multi-Account Coordination: High organizational skill to manage multiple client ad budgets and assets simultaneously without layout mistakes or delivery overlap.
• Asynchronous Communication Skills: Clear, rapid, and precise written English skills to coordinate campaign performance data, flag delivery bottlenecks, and advise Account Managers smoothly.

Preferred Technical Multipliers

• Authentic Music Sector Interest: A personal or professional interest in artist branding, music marketing ecosystems, indie/major label delivery tracks, or streaming mechanics.
• AI Creative Tool Fluency: Experience using prompt-driven generative AI video or graphics tools to produce short-form, rhythm-matched background assets and loops.
• Advanced Client System Troubleshooting: A proven history of resolving stuck Meta access rights, disabled ad accounts, and broken pixel linkages under pressure.

Key Responsibilities

1. High-Volume Campaign Building & Technical Onboarding

• Build, launch, and monitor high-volume Meta conversion campaigns and targeted YouTube ads using our internal proprietary software workflows.
• Construct specialized direct-to-streaming conversion funnels, tour ticket sales campaigns, and retail conversion loops for global merchandise launches.
• Onboard new artists and labels by connecting Meta asset structures, custom pixels, CAPI nodes, and customized lookalike/retargeting data baskets.
• Provide clear, systematic troubleshooting support when incoming clients experience missing asset access or standard Meta account limitations.

2. Execution of the Multivariate Testing Matrix

• Execute the agency's strict multi-tiered testing matrix: identify and run separate campaigns on distinct song parts first to locate the highest-performing audio hooks.
• Test diverse visual creatives against the winning audio hook to pinpoint the absolute lowest Cost Per Conversion ($CPC$) and highest click-through metrics.
• Scale winning configurations rapidly to build real streaming platform momentum and trigger algorithmic playlist inclusion tracks.

3. Creative Conception & Basic Media Editing

• Conceive high-converting, context-aware video ideas tailored to specific musical genres (e.g., matching skateboarding or subculture loops to alternative tracks).
• Write clear creative briefs for internal generative AI tools to rapidly produce engaging, cost-effective visual backgrounds.
• Execute fast, basic video editing tasks to resize, slice, and trim raw music videos into highly optimized 9:16 and 1:1 social ad formats.

4. Data Synthesis & Budget Optimization

• Review ad performance metrics daily alongside live Spotify for Artists data to ensure paid traffic is driving real listener retention.
• Provide structured campaign status alerts, performance optimizations, and scaling recommendations directly to the internal Account Management tier.
• Manage day-to-day budget scaling, monitoring delivery trends to prevent audience fatigue across all active client accounts.

Skills Required:

• Design / Art / Fashion / Media