Content Marketing Manager

Job Summary

The Content Marketing Manager designs, writes, and manages Canonical's global B2B digital content assets and editorial calendar. Core daily duties include outlining multi-channel content roadmaps, writing authoritative articles, white papers, and social copy about open-source technology, partnering with web teams to optimize content layout for search and AI engines (SEO, AEO, and GEO), monitoring content performance via marketing analytics tools, and aligning campaign messaging across product divisions.

Foundational Strategy & Technical Prerequisites

• Proven Professional Experience: 2 to 7 years of demonstrated professional experience operating directly within content marketing, technical B2B writing, corporate communications, or related performance-driven marketing fields.
• Documented Academic Excellence: An exceptional, verified academic track record achieved across both high school and university levels.
• Technical Writing Portfolio: A high-quality portfolio of published or distributed written work demonstrating your ability to craft clear, authoritative narratives about complex technical subjects.
• Communication & Stakeholder Influence: Excellent written and spoken English skills, with a proven ability to collaborate across matrixed, cross-functional teams (Product Management, Sales, Design).
• Strategic Audience Awareness: Strong strategic thinking grounded in audience insight, consumer awareness, and systematic brand positioning.
• Data-Driven Analytical Framework: A structured, analytical approach to measuring content performance, with deep comfort using marketing analytics tools to show how content drives business value.
• Technical Curiosity: A sincere, proactive interest in open-source software, cloud computing challenges, and the application of modern marketing technologies.
• Global Mobility: Full willingness and physical flexibility to travel internationally 2 to 4 times a year to attend global sprints for up to two weeks per trip.

Preferred Technical Multipliers

• Advanced Search Optimization Literacy: Applied, practical knowledge of traditional Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) tactics.
• Enterprise Technology Familiarity: Direct experience building content strategy, launch briefs, or communication plans for complex corporate software, Developer Operations (DevOps) tools, or public cloud environments.
• Agile Project Management Tooling: Practical familiarity using modern project tracking frameworks and workflow software like Jira to manage editorial schedules.
• Automation & AI Tool Integration: An interest in experimenting with, testing, and using modern AI writing and automation tools to streamline daily production workflows.

Key Responsibilities

1. Content Strategy Architecture & Narrative Leadership

• Develop and execute a comprehensive B2B content marketing strategy that aligns closely with our core business goals, search engine targets, and brand voice guidelines.
• Create authoritative, engaging long-form and short-form written copy—including detailed case studies, technical white papers, executive blog posts, product briefs, and high-impact social media assets.
• Translate highly complex open-source infrastructure concepts, product updates, and software engineering announcements into clear value propositions for non-technical enterprise buyers and tech leads alike.

2. End-to-End Editorial Calendar Governance

• Manage Canonical's comprehensive global content calendar from start to finish, ensuring content is efficiently produced with minimum friction and complete process clarity.
• Maintain strict quality control, editorial tone, and messaging consistency across every digital publication channel and corporate asset we release.
• Write detailed creative briefs, set realistic review milestones, and clear production bottlenecks to keep a steady volume of high-quality content moving through the pipeline.

3. Engine Optimization (SEO/GEO) & Web Partnership

• Partner closely with our internal web engineering, design, and SEO teams to optimize copy layouts for maximum discovery across both traditional search engines and emerging generative AI tools.
• Run semantic content tests, build targeted keyword lists, and rewrite digital landing pages to continuously improve search engine positioning, answer engine snippets, and AI response visibility.
• Update and refresh older technical documentation and landing page layouts to maintain their educational accuracy and search visibility.

4. Cross-Functional Alignment & Performance Analysis

• Monitor, measure, and report on Key Performance Indicators (KPIs) for the entire content program, using marketing analytics tools to spot clear improvement opportunities.
• Align messaging tracks across different marketing channels to support integrated corporate campaigns, working in tight sync with Product Management, Alliances, and Sales divisions.
• Test new content formats, trial distinct copy styles, and experiment with automated tools to maximize team delivery speed and efficiency.

Core Competencies & Writing Strengths

• Technical Storytelling Mastery: The ability to write easily about complex tech frameworks—like Linux kernels, container setups, or cloud computing models—without sacrificing creative narrative quality.
• Asynchronous Collaboration: Writing clear, self-contained documentation, content briefs, and strategy sheets that keep distributed remote teams moving forward without needing live meetings.
• Semantic Engine Adaptation: Understanding how search layouts, discovery feeds, and large language models interpret online copy, allowing you to optimize layout structures for modern search tools.
• Process Engineering: Treating content generation as a structured, repeatable pipeline that can be tracked, measured, and continuously improved.
• Direct Editorial Candor: Giving and receiving clear, objective feedback on written work to ensure every sentence serves a definitive purpose.

Skills Required:

• Sales / Marketing / Business / Management